Summary

The Ohio River Foundation (ORF) is a non-profit organization, dedicated to protecting and improving the water quality and ecology of the Ohio River, and it’s watershed through the use of environmental education and conservation activities. The work ORF does is very important to me, so when I heard they were looking for a new website, I immediately offered my services.

Issues & Pain Points

Ohio River Foundation’s existing website at the time had many issues that needed solutions:

  • Too much content
  • Hard to navigate
  • Difficult to edit website
  • Not mobile friendly
  • Lacking Accessibility Guidelines
  • Not driving traffic
Ohio River Foundation Old Website
Old ORF Website Homepage
Old Homepage - This homepage was functional and did offer users the ability to explore the different areas of the site... However, the design was dated and the amount of content was overwhelming.
About Page - As you can see this website relied mostly on paragraphs of text. There is not enough images to increase engagement and most content contain several links that go else where in the site lacking any kind of sensical information hierarchy.
About Page - As you can see this website relied mostly on paragraphs of text. There is not enough images to increase engagement and most content contain several links that go else where in the site lacking any kind of sensical information hierarchy.
Calendar - Another issue I noticed was the lack of consistency. Each page could include varied text color and size. And in this case the attempt is to make the text pink bringing attention when this is the wrong approach entirely.
Calendar - Another issue I noticed was the lack of consistency. Each page could include varied text color and size. And in this case the attempt is to make the text pink bringing attention when this is the wrong approach entirely.
What We Do - This is one of the most important pages to the organization. It's job was to highlight the activites and programs they provide and perform to accomplish their goals. However, this page was very difficult to read. The content was not organized well for a user to understand and the excessive links were overwhelming and making outdated information almost impossible to track down.
What We Do - This is one of the most important pages to the organization. It's job was to highlight the activites and programs they provide and perform to accomplish their goals. However, this page was very difficult to read. The content was not organized well for a user to understand and the excessive links were overwhelming and making outdated information almost impossible to track down.
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Goals

  • Improve User Experience
  • Create more engaging content
  • Drive traffic to donation and more relevant information
  • Increase visibility of programs, conservation, news & events
  • Reorganize and reduce content
  • Use a CMS, so the website is easy to edit